Merchloop vs SwagUp The Smarter Choice for Company Swag Stores
When it comes to branded merchandise and company swag, two platforms usually come up in conversation: Merchloopand SwagUp. Both promise to simplify how businesses create, distribute, and manage swag. But when you take a closer look, the differences really matter—especially when it comes to cost, flexibility, and employee experience.
This breakdown of Merchloop vs SwagUp will show you why one is clearly built for the modern workplace.
What Is SwagUp?
SwagUp is known for its curated swag packs. Companies use it for onboarding gifts, client bundles, and event giveaways. It partners with outside decorators and fulfillment providers, which helps them offer a wide selection—but also adds layers of cost and variability.
SwagUp strengths:
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Pre-built bundles: Good for quick, ready-made packs.
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Lots of options: From pens to apparel, they’ve got range.
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Automated gifting: Makes sending packs easier.
SwagUp drawbacks:
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Price creep: Outsourcing means higher markups.
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Less control: Quality and turnaround times can fluctuate.
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Bulk focus: Many products require order minimums, which isn’t ideal for distributed or remote teams.
What Is Merchloop?
Merchloop takes a different approach. Instead of outsourcing, it’s vertically integrated—meaning Merchloop designs the stores, decorates the items, and ships orders directly from its own facilities. That’s big news for companies that want to save time, reduce costs, and offer premium swag without hassle.
Merchloop strengths:
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On-demand ordering: Buy one hoodie or one hundred—no minimums.
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Premium brands: Nike, TravisMathew, The North Face, Marine Layer, and more.
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Better pricing: At or below MSRP since Merchloop runs its own production.
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Custom swag stores: Personalized online shops for employees, events, or clients.
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Speed & consistency: In-house fulfillment keeps things moving quickly and reliably.
Merchloop vs SwagUp Head-to-Head
| Feature | Merchloop | SwagUp |
|---|---|---|
| Store Setup | Full company stores, customized to your brand | Primarily pre-curated packs |
| Order Flexibility | On-demand, no minimums | Bulk orders often required |
| Brands Offered | Retail favorites like Nike & The North Face | Wide variety, but less premium-heavy |
| Pricing | At or below MSRP | Higher, due to outsourcing |
| Production | Done in-house | Outsourced |
| Turnaround Times | Faster and consistent | Can vary |
| Employee Experience | Choose what you want, when you want it | Packs delivered in bulk |
Why More Companies Are Choosing Merchloop
The workplace has evolved. Teams are hybrid, global, and spread across time zones. The old model of ordering bulk swag just doesn’t cut it anymore.
Here’s why Merchloop leads:
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Goodbye awkward size guessing
Employees pick their own fit when they order—no more piles of unused XL tees. -
Premium gear without the premium price tag
By keeping production in-house, Merchloop keeps costs lean while offering retail-level brands. -
Scales with your needs
One welcome kit for a new hire? Done. A hundred polos for a sales kickoff? Easy. Ongoing merch for offices worldwide? No problem. -
Keeps culture alive
Custom swag stores give employees a way to connect with the brand anytime, no matter where they’re working.
When SwagUp Still Works
SwagUp isn’t irrelevant—it shines when you just need simple, pre-packed swag bundles for one-off events or campaigns. If your goal is a quick, bulk shipment, they’re convenient.
But if you want long-term flexibility, better pricing, and a real company swag store? Merchloop takes the win.
The Verdict
When comparing Merchloop vs SwagUp, it comes down to what your company actually needs.
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For ongoing swag management, no minimums, premium brands, and employee-friendly stores, Merchloop is the smarter pick.
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For quick, one-time bulk swag packs, SwagUp can work—but you’ll sacrifice flexibility and pay more.
The modern workplace demands better solutions, and Merchloop delivers exactly that.
Final Thoughts
Swag isn’t just stuff—it’s a tool for culture, engagement, and brand pride. That’s why companies are moving away from old-school bulk models and toward smarter, on-demand platforms.
When it comes to Merchloop vs SwagUp, the answer is clear. Merchloop gives you flexibility, premium brands, and better value—without the headaches.
