Merchloop result company swag store

First impressions set the tone for everything that follows—especially in the workplace. When a new hire walks in (or logs in) on their first day, they’re already scanning for cues about your company culture, your values, and how much they matter to the team.

Not all company swag is created equal.

There’s the forgettable kind—yet another mug, stress ball, or ill-fitting tee—and then there’s the cool kind. The kind that people actually wear. Show off. Post about. The kind that turns team members into walking brand advocates and builds loyalty along the way.

Tired swag is out. Nobody’s getting excited over a squishy stress ball or yet another stiff-branded tee that ends up in the donation pile. In 2025, branded merch is more than a logo slapped on stuff—it’s about giving people something they’re genuinely hyped to use, wear, or share.

Most company swag ends up forgotten in a drawer, left behind at events, or passed on to someone else. But swag doesn't have to be boring or disposable. When chosen intentionally, the best company swag items become daily favorites—used, appreciated, and even shown off.

What do Netflix, HubSpot, and Patagonia all have in common? They’re masters of culture—and they’ve nailed the art of using employee swag gifts to spark loyalty, boost engagement, and get people genuinely excited to be part of their team.

If you’ve ever received another stress ball, USB stick, or tote bag with a company logo slapped on it, you’re not alone. Swag—short for “stuff we all get”—has long been a staple in marketing and employee engagement strategies. But here’s the truth: most swag is forgettable. At Merchloop, we’re shaking things up with unique swag ideas that make people smile, spark conversations, and leave a lasting impression.